No, Minneapolis, your proposed new logo for the city does not float my boat. It is a disaster. This city should have learned 40 or 50 years ago — when the city was gutted in the name of urban development and freeways — that we change things only for the better. This new logo? It is the sort of thing you’ll only compliment if you happen to be in a relationship with the logo’s designer and you’re desperate to save that relationship. (Heaven knows why. This new logo should tell you all you need to know about…)
In fact, I refuse to call this thing a logo. I am calling a “logo”, with quotes, because it looks more like something my boss would come up with for a Power Point presentation. And perhaps that reveals a clue. Who is designing this simple monstrosity? I’ll place a bet that someone in City Hall has an adorable little one aspiring to be a graphic artist some day. Is that it? Or maybe a hungover mistress?!
Come on Minneapolis! We’ve got stuff to do. Stop monkeying around with all that is good and fine. Get me a new restaurant and bar at the corner of Lake and Hennepin. Get to work!