I’m not sure what just happened. I feel like a little kid who didn’t get what he wanted for Christmas. I am home…pouting. It shouldn’t be this way.
I had my mind set to get some new shirts, which I very much need. There was a nice sale at Brooks Brothers and I had a gift card to burn. So I thought I would get a few basic shirts for work. No fancy meeting shirts…just workaday shirts. Unfortunately the experience was so uncomfortable I left without buying anything.
I work in sales myself and so I pay attention to what is going on when I am the buyer. I hope I never make the mistakes made by the people at Brooks Brothers. I have to admit they are in a tough spot. There are more sales people than customers and if you’re working on commission that can hurt. But there has to be a better way.
The moment I walked in I was followed by overly enthusiastic sales people. When I would get rid of one another was right on me. It got to the point where I didn’t want to look around for fear of making eye contact with one of them. My regular sales guy wasn’t at the store this afternoon. Usually I will go straight to him and leave the others on the margin to watch. That refuge was not available tonight.
All I wanted to do was shop around a little before getting the shirts I had already decided to buy. I thought I might get a sweater, maybe a pair of pants. But I could not shop. If I need help, I’ll ask for it! The result…I didn’t buy anything, not even the shirts I made a special trip to buy.
The take away here…Don’t make your client feel uncomfortable. That might seem like an obvious point, but I am guessing it is one that is missed quite often.
This was a pretty dull post. So I owe you a better one. Perhaps after frolicking with Halloweeners –Halloweeners? What do you call Halloween revellers? — I will have some good stuff to share.
Don’t forget to go out and vote Tuesday! And remember…Friends don’t let friends vote Republican. (Sorry…bear with me for just three more days.)
- The Levi’s Brand and Brooks Brothers Collaborate on an Exclusive Collection of Jeans Made in the USA (piercemattiepublicrelations.com)