Buying Shirts

Man getting dressed.

Not Me.

I’m not sure what just happened.  I feel like a little kid who didn’t get what he wanted for Christmas.  I am home…pouting.  It shouldn’t be this way.

I had my mind set to get some new shirts, which I very much need.  There was a nice sale at Brooks Brothers and I had a gift card to burn.  So I thought I would get a few basic shirts for work.  No fancy meeting shirts…just workaday shirts.  Unfortunately the experience was so uncomfortable I left without buying anything.

I work in sales myself and so I pay attention to what is going on when I am the buyer.  I hope I never make the mistakes made by the people at Brooks Brothers.  I have to admit they are in a tough spot.  There are more sales people than customers and if you’re working on commission that can hurt.  But there has to be a better way.

The moment I walked in I was followed by overly enthusiastic sales people.  When I would get rid of one another was right on me.  It got to the point where I didn’t want to look around for fear of making eye contact with one of them.  My regular sales guy wasn’t at the store this afternoon.  Usually I will go straight to him and leave the others on the margin to watch.  That refuge was not available tonight.

All I wanted to do was shop around a little before getting the shirts I had already decided to buy.  I thought I might get a sweater, maybe a pair of pants.  But I could not shop.  If I need help, I’ll ask for it!  The result…I didn’t buy anything, not even the shirts I made a special trip to buy.

The take away here…Don’t make your client feel uncomfortable.  That might seem like an obvious point, but I am guessing it is one that is missed quite often.

This was a pretty dull post.  So I owe you a better one.  Perhaps after frolicking with Halloweeners –Halloweeners?  What do you call Halloween revellers? — I will have some good stuff to share. 

Don’t forget to go out and vote Tuesday!  And remember…Friends don’t let friends vote Republican.  (Sorry…bear with me for just three more days.)

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One thought on “Buying Shirts

  1. Yu No Hu

    I think this was good because the point about not making potential customers uncomfortable is a good sales principle. I hate gooey salespeople following me around being friendly. i really hate friendly. Businesslike, that’s what i like. If I need help. Or just let me look around.

    Reply

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